Business strategy meets nervous system smarts. I help you build something that works, for your business AND your brain.
I find where the value is getting lost, give it a name you can actually hold onto, and build the system that carries it, shaped around how you really work.
For artists, makers and creative small businesses. Toronto, and anywhere on Zoom.
Book Borrow My Brain,Pay on Ko-fi, then pick your time. See how it works
17+ years corporate strategy: Target Canada, Mercedes-Benz, ATB Financial, Tangerine.
Recent build: Ellice Yang Art, Klaviyo email engine.
1 Start here
90 minutes,
I will fast follow with a written Game Plan. Your three priorities for the next 90 days, a rhythm that fits your actual life, and your first move.
Book Borrow My Brain2 Go deeper
Two phases. Discovery , the Build from .
Sometimes you need someone to actually sit inside the problem with you, figure out what's really going on, and build the structure around it.
If we decide to go bigger after, the comes off your Deep Dive.
Start with Borrow My Brain3 Keep it running
After a build, /month
I write your monthly emails. I review what went out and the numbers, and send you one nudge a month so the system keeps running without you carrying it.
Email meNot sure whether you need Borrow My Brain or Deep Dive? Just ask. I'd rather help you pick the right size than have you buy something that doesn't fit.
You know what you're building. You're good at what you do. But there's a thing you can't quite see from inside it, and it's been bugging you.
And if something feels impossible when you think about it (raising your prices, putting yourself out there, sending the invoice), there's usually a reason. It's not that you're lazy. I can work with both the strategy and the stuff underneath it.
Book Borrow My BrainThat's what this is for. You borrow my brain for 90 minutes. I've spent 17+ years thinking about how businesses work (and why they don't), and I genuinely love the puzzle of someone else's situation. I will ask you questions until something clicks. You'll feel it when it does.
Here's what happens: you fill out a short questionnaire so I come prepared. (I promise it won't make you want to scream.) We meet for 90 minutes, Zoom or in-person if you're in Toronto. You talk about where you are and where you're trying to go. I listen for the patterns.
I will fast follow with a written Game Plan. Your three priorities for the next 90 days, a rhythm that fits your actual life, and your first move. Not a 50-page deck. Not a to-do list that makes you want to cry. Something you can actually use.
The math, for your brain that needs it: Cutting three things that waste your time gives you hours of your life back. Not running in random ads saves more than this costs.
You walk away with clarity on your core offer, a diagnosis of what's actually blocking progress (often not what you thought), and a 90-day plan built around your real life.
from
This is where we build the actual thing. Roadmap, templates, outreach scripts, pricing structures, launch plans. Done with you or done for you, depending on what fits.
Phase 2 gets scoped after Phase 1, because I won't quote what I don't know yet.
Real examples: one client walked out with a trade program and outreach scripts for interior designers, a collection launch checklist, and a loyalty loop. Another got a concierge gifting starter kit, a pricing framework, and a warm outreach approach for her first five clients. The stuff that actually moves the needle, built for your specific situation.
Sometimes one session isn't the thing. Sometimes you need someone to actually sit inside the problem with you, figure out what's really going on, and build the structure around it. That's Deep Dive.
I research your space before we ever meet. Then we have one or two real conversations (90 minutes each) where we do the diagnostic work. What are you actually offering? Who is it for? What's getting in the way? If you're fuzzy on direction, we do that work first. (No shame. Most people are.)
You pay for exactly what you need. Nothing you don't.
Work in the Wild is my visibility framework, presence, proof and personality, open source on GitHub. Dani Eve Audio is the regulation layer inside every build: meditations, breathwork, bedtime stories.
I run a trauma-informed business consulting practice helping artists, makers, and creative small business owners build work that actually fits their capacity. You can't build something sustainable if your body doesn't feel safe. You can't tune into market signals if you can't hear your own.
I specialize in strategic reframes, helping people look at their business, their blocks, and their patterns from angles they can't see on their own. I also create nervous system tools (audio, movement, somatic resources) because regulation and strategy aren't separate.
17+ years corporate strategy (Target Canada, Mercedes-Benz, ATB Financial, Tangerine). Teaching yoga and meditation since 2017. Trauma of Money certified. Toronto, working across Canada.